A lot of small businesses and entrepreneurs utilize social media management platforms to schedule their posts ahead of time.  This can be great for saving time by planning ahead, but you want to make sure to stay active and engaged on social media.  As your online visibility grows, you will gain more followers and get more interaction on your social media posts.  Social media platforms have enabled users to leave reviews, send direct messages, and comment on posts, which gives great opportunity to get feedback directly from customers.  Sometimes the feedback is not positive, but if you value customer service, the opportunities are there to listen and learn from your customers.  Often times business owners use this feedback to improve business processes and customer service.  Another very important aspect is that potential customers can look back to see how negative reviews were responded to.  By staying active and engaged in your social media pages, you can respond quickly and professionally to any negative feedback.

The other side of the coin is positive feedback.  This is also very valuable in evaluating company processes and customer service.  When customers send positive messages, leave positive reviews, and comment in positive ways on social media posts, it is still very important to engage with them.  Thank your followers for their kind words and remind them that you appreciate their business and that you appreciate them following your social media pages.

If you are looking for some ideas social media posts, check out what is hot and trending.  Sharing a viral video or meme can be great for getting more engagement and interaction with your social media followers.  Just make sure the content you are sharing is on brand with your business.